Set Up Nurture: Lead Magnet (7 Day Indoctrination)

Estimated Time of Completion: 8 hours

If you're delivering a lead magnet to your subscribers, an email nurture is a must-have!

This nurture will deliver the lead magnet that you promised and then encourage the subscriber to take the next step. 

This might be making a payment or booking a consultation or attending an event, whatever it is your next step in your funnel is. 

TO BRIEF YOUR DOER:

• If you're utilising the Project Management Tool; *Basecamp, add this as a task to your project's To Do's
  • You'll need to describe the task. We'd recommend 'Set Up Nurture - Lead Magnet (7 Day Indoctrination): EM0014'
  • Assign the To-Do to your Doer
  • Set a Due Date
  • Add notes: 
    • You can provide your Doer with this URL in order to provide them with context on the task
    • Ensure that your Doer has access to your CRM (eg. Infusionsoft, Active Campaign, Mailchimp)
    • Advise your Doer on whether this a new campaign or if it needs to be built in to an existing campaign. If existing, ensure you specify the campaign
    • Provide your Doer with a link to where they can access the email copy for the nurture
    • Advise how many emails you would like to be sent within the 7 day indoctrination
    • Let your Doer know which lead magnet you would like them to use and link them to where they can access this
    • Add in any other notes or requirements that might be relevant to the task
    • Don't assume - particularly if you're just starting out with your Doer it's always best to provide as much information as possible. 
    • If you have extensive notes, we'd recommend recording a Loom.