Set Up Nurture: Likeable Lady

Estimated Time of Completion: 8 hours

Your Doer is versed in how to set up a  Likeable Lady email nurture.

If you're not familiar with this term, 'Likeable Lady' is something Grace coined to describe the process of taking someone who  doesn't yet know or trust your brand and turning them in to someone who does.

It's the sequence that will sit in the  back end of your Lead Magnet Funnel.

So in other words, a prospect has come in and requested a free resource (lead magnet) in exchange for providing their email address...

This is the perfect opportunity to start establishing and building their trust in you and your brand...

So, using our successful formula of a friendly and authentic five email series, you'll use the below structure and your engaging copy to position yourself as 'likeable'.

The Structure of a Likeable Lady Nurture:

TO BRIEF YOUR DOER:
  • If you're utilising the Project Management Tool; *Basecamp, add this as a task to your project's To Do's
    • You'll need to describe the task. We'd recommend 'Set Up Likeable Lady Nurture'
    • Assign the To-Do to your Doer
    • Set a Due Date
    • Add notes: 
      • You can provide your Doer with this URL in order to provide them with context on the task
      • Ensure that your Doer has access to the CRM where they'll be building this nurture sequence (eg. Infusionsoft, Active Campaign, Mailchimp)
      • Link your Doer to the copy you have written for each of the five emails
      • Add in any other notes or requirements that might be relevant.
      • Don't assume - particularly if you're just starting out with your Doer it's always best to provide as much information as possible. If you have extensive notes, we'd recommend recording a Loom.