Schedule & Post Organic Social Media

Estimated Time of Completion: 2 hours

Scheduling and managing social media posts can be one of the most time-wasting tasks for Founders and your Doer is here to help.  

Your Doer will be able to schedule your approved posts into your posting calendar and ensure the images, text and hashtags are all uploaded.  

Your Doer is trained in Planoly for Instagram and Facebook posting. We love Planoly as it’s our favourite tool for automated posting so you can keep out of your social media and back to working on your business. They’ll, of course, be able to arrange for posting in any other tool you choose to use (Other tools commonly used by our Founders include Hootsuite, Buffer and Later)

TIPS ON HOW TO PLAN & OUTSOURCE

1. Firstly, we would plan your themes (ie. educational posts, personal posts, quotes, testimonials, promotional etc) and which days these will fall on (a good starting point would be 3 x per week). 

2. Once you have your themes you can add in your content – this is where you match which piece of advice you will offer with which educational post.

3. Next, you can batch your media/ filming – if you need to film or take photos – do this on the same day to maximise time.

4. Batch your content writing – now you have your plan you can sit down and write months worth of content in one sitting!

If you start here you will quickly have a months worth of content ready to post which will save you time and the headache of trying to work out what to post/ which image/ video to use

In our team, we also use a Social Media Posting Plan which you can access here.

Check out our posting plan below which makes it super easy to get a snapshot of your upcoming posts that require approval...

TO BRIEF YOUR DOER:

  • If you're utilising the Project Management Tool; *Basecamp, add this as a task to your project's To Do's
    • You'll need to describe the task. We'd recommend 'Schedule and Post Social Media: SM0010'
    • Assign the To-Do to your Doer
    • Set a Due Date
    • Add notes: 
      • You can provide your Doer with this URL in order to provide them with context on the task
      • Let your Doer know the scheduling tool you used and ensure they have access to this tool (Our favourite is Planoly, but your Doer will be able to adapt to any social scheduling tool)
      • Inform your Doer, where will these social media quotes be posted - would you like them posted across all your socials?
      • Do you have any previous posts on your profiles that your Doer could refer to for inspiration / guidance? If so, ensure your Doer has seen these/you've provided links for them to access this information so they can ensure future posts are cohesive
      • Are there any other accounts of competitors or complimentary businesses that you love and can recommend for inspiration? If so, pop those in the comments for your Doer to refer to
      • Ensure your Doer is across the themes you've planned... Are they going to be posting quotes/educational/promotional? Do you want X amount of each posted X times a week - let your Doer know so they can curate and schedule the content accordingly
      • Ensure your Doer knows how often you'd like the posts to be going on on social media (while you're starting out, we'd recommend 3 times per week and increasing this over time)
      • Your Doer can research and apply relevant hashtags, if you have any specific ones you'd like included on each post though, ensure you let them know
      • Do you have copy for your captions? If so, link your Doer to this content. Otherwise, if you'd like your Doer to assist with providing captions, provide them with a list of phrases you use and/or do's and don'ts so they can convey your tone and keep the conversation consistent
      • Add in any other notes, copy or requirements that might be relevant
      • Don't assume - particularly if you're just starting out with your Doer it's always best to provide as much information as possible. 
      • If you have extensive notes, we'd recommend recording a Loom.